Sep 29, 2014

Photo: First issue of Hospital Management, Crain’s first publication, Feb. 1916

November 18, 1885 Gustavus Dedman Crain Jr. (G.D. Crain Jr.) is born in north­ central Kentucky. As a young boy, Crain begins his career as a newspaper delivery boy. As he gets older, he works as a correspondent at the Louisville Herald and the Courier-Journal, as well as the Western Underwriter. In 1970, during an interview for the 40th anniversary of Advertising Age, Crain admitted, “I always wanted to be a publisher.”

1916 At age 30, G.D. Crain focuses his attention on starting his own publishing company in Louisville, Ky. Hospital Management debuts in February, and Crain’s Business Publishing Company is born. Class debuts in March as the company’s second magazine. Within both publications, Crain stresses the importance of effective advertising and market research. The company’s staff consisted only of a secretary, and Mr. Crain himself, making him solely in charge of the editorial and advertising departments.

Later that year, Crain moves his company to Chicago.